Predictive validation of an extended TPB model in Islamic branding: PLSpredict and CVPAT evidence from Muslim and non-Muslim Thai consumers
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Islamic marketing
Author: Zulfiqar Ali Jumani
Institution: Khon Kaen University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7135390859