Work

Consuming After Ideology:How Advertising Constructed the Flexitarian Consumer

Year: 2025

Type: conference-paper

Abstract: This study examines how advertising has shaped the emergence of the flexitarian as a consumer category, showing how aesthetic strategies, rather than moral appeals, legitimize hybrid consumption practices within the expanding plant-based marketplace.

Source: Bristol Research (University of Bristol)

Authors: Sodergren, Jonatan, Dagalp, Ileyha, Waverley, Jack, Shankar, Avi

Institutions: University of Bristol, University of Gothenburg, University of Manchester

Language: English

Topic: Consumer behavior in food and health

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W7135504899

FWCI:

Cites:

Cited by:

Related to: