Work

Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2025-0095

Authors: Jinhua Li, Zhaoxin Li, Yan Ding

Institution: South China Normal University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Guangdong Office of Philosophy and Social Science

OpenAlex ID: W7136979980

FWCI: 6.305

Cites: 48

Cited by: 1

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