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Back to the Future: Nostalgia as a driver of brand resurrection

Year: 2025

Type: article

Source: INRIA a CCSD electronic archive server

Author: Renault, Sophie

Institution: Val de Loire Recherche en Management

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7137486795

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