A Study on the Impact of Parasocial Interaction with Virtual Characters in Social Apps on In-App Purchase Intention : Focusing on the 'Xingye' app
Year: 2025
Type: article
Study design: Observational Study
Authors: Yun Hao Zhang, Shu Yue Huang, Euitay Jung
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7138273440
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