Work

Vietnamese Generation Z’s behavioral intention to use active noise cancelling headphones: integration of technology acceptance model and protection motivation theory

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-07-2025-0151

Authors: Van Khoi Ma, Phan Hiep My Duong, Huynh Cam Tu Nguyen

Institution: Vietnam National University Ho Chi Minh City

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7138295670

FWCI:

Cites: 48

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