Work

Drivers of Metaverse adoption and performance in retail SMEs: an integrated TOE–KBV perspective

Year: 2026

Type: article

Study design: Observational Study

Source: Online Information Review

DOI: 10.1108/oir-08-2025-0636

Authors: Ahmad Samed Al-Adwan, Muhammad Ashraf Fauzi, Akhmad Habibi, Mohammad Falahat

Institutions: Al-Ahliyya Amman University, Universiti Malaysia Pahang Al-Sultan Abdullah, Universitas Jambi, Korea University, Korea University, Asia Pacific University of Technology & Innovation

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7138938065

FWCI: 30.65

Cites: 59

Cited by: 4

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