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Impact of Financial Influencers on Investment Decisions of Gen Z Investors

Year: 2026

Type: article

Abstract: This research paper examines the impact of financial influencers on the investment decisions of Gen Z investors. The study is based on primary data collected through a structured questionnaire with over 150 responses. It analyzes factors such as influencer credibility, social media exposure, and risk perception influencing investment behavior.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.19142684

Author: Patel, Nandini

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7139974009

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