Work

Preference for products with scientific or common ingredient names? The impact of treatment goals and consumption targets

Year: 2026

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-04-2025-7829

Author: Haobin Yang

Institution: Huazhong University of Science and Technology

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7140078869

FWCI:

Cites: 29

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