Work

Beyond incentives: rethinking internal marketing drivers of commitment in the AI-transformed banking sector

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-06-2025-0457

Author: Paulo Duarte

Institution: University of Beira Interior

Language: English

Topic: Job Satisfaction and Organizational Behavior

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7140084300

FWCI: 1.282

Cites: 42

Cited by: 1

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