Work

YesMadam: a mental health campaign gone wrong

Year: 2026

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-06-2025-0363

Authors: Shubham Sharma, Satyendra C. Pandey

Institutions: Indian Institute of Management Kashipur, Institute of Rural Management Anand

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7140100701

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Cites: 6

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