Work

Balancing the Budget: Educator Perceptions of the Business Side of High School Journalism

Year: 2026

Type: article

Abstract: Economic pressures on journalism have prompted calls for journalism education to address business concepts and skills. This study seeks understanding of scholastic journalism advisers’ perceptions of business education. Findings from 29 interviews reveal that although advisers have not systematically incorporated business education, student media funding requires engagement in sales, budgeting, fundraising, and entrepreneurship. Findings also point to an opportunity to improve the integration of business principles in scholastic journalism.

Source: Journalism & Mass Communication Educator

DOI: 10.1177/10776958261428535

Authors: Sarah Cavanah, Piotr S. Bobkowski, Leslie Klein, Monica Hill, Marina Hendricks

Institutions: University of Kansas, Kent State University, University of Nebraska–Lincoln, University of North Carolina at Chapel Hill, South Dakota State University

Language: English

Topic: Journalism and Media Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: bronze

Funder: Kent State University