Work

Redemption-in-store or ship-to-home? Order fulfillment mode choice of physical retailing with livestreaming selling

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2025-2145

Authors: Sujuan Song, Yongrui Duan, Jiazhen Huo

Institution: Tongji University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7140138542

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Cites: 46

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