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How Innovation Ambidexterity Shapes Marketing Performance through Brand-Consumer Congruence and Perceived Value: Evidence from Cooperatives in Iran

Year: 2026

Type: article

Source: International Journal of Technological Learning Innovation and Development

DOI: 10.1504/ijtlid.2027.10077233

Authors: Majid Mohammad Shafiee, Shakiba Rahgozar

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7140227917

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