Work

Intelligence Unleashed: How Generative AI is Rewriting The Rules of Tourism Education and Research

Year: 2026

Type: article

Abstract: The research by Dogru, Line, Hanks, Acikgoz, and colleagues explores how generative artificial intelligence (GAI) is transforming higher education and academic research in tourism and hospitality. From personalized learning to automated data analysis, GAI offers unprecedented opportunities— but also raises ethical and legal concerns. The study frames GAI as a disruptive innovation, challenging traditional models of teaching, authorship, and intellectual property. It calls for structural changes in curricula, transparent policies, and collaborative efforts to ensure responsible integration. With tools like ChatGPT already reshaping classrooms and research labs, this paper offers a timely roadmap for educators, researchers, and administrators navigating the AI revolution.

Source: Journal of International Crisis and Risk Communication Research

Authors: Dogru, Tarik, Line, Nathana, Hanks, Lydia, Acikgoz, Fulya, Abbott, Je'anna, Bakir, Selim, Berbekova, Adiyukh, Bilgihan, Anil, Iskender, Ali, Kizildag, Murat, Lee, Minwood

Institution: University of Central Florida

Language: English

Topic: Artificial Intelligence in Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W7140266556

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