Work

Expanding the Strategic Repertoire of Multinational Companies: Early Repurposing Business Models for the Bottom of the Pyramid

Year: 2026

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1745-88622026000020a013

Authors: Arne Jeppe, Heike Proff

Institution: University of Duisburg-Essen

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Decent work and economic growth, Industry, innovation and infrastructure, Reduced inequalities

Open Access status: closed

OpenAlex ID: W7140315977

FWCI:

Cites: 57

Cited by:

Related to: 10