Consumer Perception of Ai-powered Personalized Marketing in the E-commerce Sector of Saurashtra Region
Year: 2026
Type: article
Study design: Observational Study
Abstract: This research explores the psychological and behavioral responses of consumers in the Saurashtra region toward AI-driven personalization in e-commerce. As Tier-2 and Tier-3 (categorizing the economic development level of Saurashtra cities.) cities in Gujarat undergo rapid digital transformation, AI-powered algorithms—ranging from predictive product recommendations to dynamic pricing—are reshaping the retail landscape. Through a mixed-methods approach, this study examines the tension between "convenience" and "privacy," specifically within the culturally distinct, value-conscious demographic of Saurashtra. Findings suggest that while personalization enhances the shopping experience for younger demographics, significant "privacy paradox" concerns persist among older cohorts, requiring a localized approach to AI ethics and transparency.
Author: Dr Dinkar Morvadia
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
OpenAlex ID: W7140633015
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