Psychobusiness: Conceptual Foundations for a Strategic Science to Anticipate Global Economic Shifts
Year: 2026
Type: article
Abstract: Psychobusiness is an emerging interdisciplinary framework integrating psychology, behavioral economics, artificial intelligence (AI), machine learning (ML), and geoeconomics to understand and anticipate complex economic decisions. This working paper establishes the conceptual foundations of Psychobusiness, identifies research gaps, and proposes testable hypotheses for empirical validation. By combining behavioral patterns, cognitive biases, and geopolitical insights with AI-driven predictive models, Psychobusiness aims to improve decision-making and strategic planning. Practical applications are explored in entrepreneurship, finance, marketing, and corporate strategy. This paper provides a theoretical framework and actionable insights for business leaders and policymakers, laying the groundwork for future research in this nascent field.
Author: Kondo, Tété Etonam
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7141277173
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