Virtual Audience System as a new form of participation on television: Real-time fusion of different environments and audiovisual interactions into live broadcasts
Year: 2026
Type: article
Abstract: This study analyses the features of the recently created Virtual Audience System (VAS), designed for viewers’ remote participation in television shows. The VAS creates a new audience, known as the ‘prodience’, which lies halfway between on-site and online audiences. The main characteristic of this new audience is its ability to remotely and synchronically participate from different sources and become part of the broadcast. The VAS audience blurs the boundary between medium and audience, expands the set and production and calls into question the unidirectionality of television. However, the VAS currently has a bigger impact on production than on reception.
Author: Daniel Torras i Segura
Institutions: Universitat Pompeu Fabra, TecnoCampus
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W7141374903