Artificial Intelligence for Business Growth Through Marketing: A Technical Perspective
Year: 2026
Type: article
Abstract: This research paper explores the role of Artificial Intelligence (AI) in driving business growth through modern marketing strategies. It provides a technical analysis of AI-driven techniques such as predictive analytics, customer segmentation, recommendation systems, and marketing automation. The paper also examines the underlying machine learning models and system architectures that enable data-driven decision-making and real-time optimization. Furthermore, it highlights the impact of AI on key business metrics including return on investment, customer acquisition, and retention, while addressing challenges related to data privacy, bias, and model interpretability. #Artificial Intelligence #Machine Learning #Digital Marketing #Predictive Analytics #Customer Segmentation,
Author: Vishal Uttam Mane
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7142018517
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