Перспективи Інвестиційної Інтернаціоналізації Для Виробників Екологічних Будівельних Матеріалів
Year: 2023
Type: article
Abstract: The article examines the actual scientific and practical problem of generalizing methodological and applied approaches forsubstantiating the prospects of production (investment) internationalization for manufacturers of building materials. Special attentionhas been paid to the internationalization of the Ukrainian manufacturing business and the justification of the type of internationalizationstrategy in terms of the perspective of EU membership, as well as the challenges of the construction industryregarding the objective reduction of domestic demand for the products of manufacturers of building materials. It has been notedthat in the conditions of globalization, it is characteristic for sustainable innovative production companies to create branchesabroad in those countries where there are the most favorable conditions for the components of the single innovation chain"development of an innovative product-production-market". The author emphasizes that Ukrainian construction exporting enterprisesshould pay attention to promising directions for occupying the most dynamic niches of the world construction marketin the near future; in particular, this applies to technologies and products related to sustainable (green) construction. It hasbeen proven that Ukrainian manufacturing enterprises in the construction sector have significant prospects for the implementationof successful internationalization strategies on the European market; for this, carefully substantiated perspectives anddetailed concrete projects of the investment internationalization strategy should be built. For Ukrainian producers of ecologicalbuilding materials, the most effective method of penetrating foreign markets is considered to be the production abroad.The author singles out three groups of relevant strategies, defines the main forms of the production strategy of internationalization,and also summarizes the main risks that may arise during the implementation of such strategies. Conclusions have beendrawn and the nearest prospects for further research in this issue have been determined.
Language: Ukrainian
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7143262385