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温泉観光地の選択属性が観光地のイメージ,知覚価値,行動意図に及ぼす影響 ―(韓国)馬金山温泉観光地を中心に―

Year: 2021
Type: article
Study design: Observational Study
Abstract: The purpose of this article is to find out what attributes tourists carefully recognize when choosing hot spring tourist spots, how these attributes affect the image and perceived value of the tourist spots, and what results the image and perceived value of the tourist spots have on their intent to act. As a result of the analysis, it was found that all hypotheses had a significant positive effect, and therefore, in hot spring tourist attractions, continuous interest and efforts must be made to maintain and manage the four factors that make up the tourist’s selective attributes( water quality, cost of using hot spring, hot spring facilities, and development of surrounding tourist attractions), and thus the perceived value of tourists can lead to the tourist’s intention to visit again.
Language: Japanese
Open Access status: green
OpenAlex ID: W3175834124
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Related to: 10