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What if virtual influencer’s empathic anthropomorphism is creepy? The moderating role of positive Danmu

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2025-2351

Authors: Fengyi Deng, Yitian Tang, Laszlo Sajtos, Qing Huang, Si Chen

Institutions: Chongqing Technology and Business University, University of Auckland

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7147100028

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Cites: 49

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