Work

Measuring the strategic value of film actors as intangible assets: the cases of Marlon Brando and Marcello Mastroianni

Year: 2026

Type: article

Source: Measuring Business Excellence

DOI: 10.1108/mbe-08-2025-0157

Author: Francesco Paolone

Institutions: Mercatorum University, Libera Università Internazionale degli Studi Sociali Guido Carli

Language: English

Topic: Intellectual Capital and Performance Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7147215366

FWCI:

Cites: 51

Cited by:

Related to: