Work

Measuring the disruptiveness of conceptual papers in the field of marketing

Year: 2026

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-026-00475-1

Authors: Jennifer JooYeon Lee, Hyunuk Kim

Institutions: Boston University, Elon University

Language: English

Topic: scientometrics and bibliometrics research

Subfield: Library and Information Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7148403339

FWCI: 9.422

Cites: 45

Cited by: 5

Related to: 10