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Internal Public Relations Influence on Organizational Citizenship Behaviors: Integrating Social Identity Perspectives in Organizational Contexts

Year: 2026

Type: article

Abstract: This study examined how internal public relations encourages employees to participate in organizational citizenship behaviors. Using a national survey of employees (N = 339), we tested a conceptual model that proposed linkages among dialogic internal communication, organizational social capital, communal relationships, and organizational citizenship behaviors. The results suggest dialogic internal communication can enhance organizational social capital and encourage internal publics to participate in organizational citizenship behaviors. Additionally, organizational social capital mediated the effects of dialogic internal communication on communal relationships and organizational citizenship behaviors. The findings highlight a critical connection between public relations and social identity perspectives within organizational contexts.

Source: ASIA MARKETING JOURNAL

DOI: 10.53728/2765-6500.1675

Author: Daewook Kim

Institution: Daegu University

Language: English

Topic: Job Satisfaction and Organizational Behavior

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $400

OpenAlex ID: W7148628401

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