Work

Performative male memes : challenging the authenticity of consumers identity projects reinforcing gender stereotypes

Year: 2026

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Haddad-Bacry, Samuel, Nassar, Alexandre

Institutions: IAE Paris - Sorbonne Business School, Université Paris-Est Créteil, Université Gustave Eiffel, Institut de Recherche en Gestion

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7149210830

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