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Exploring the Role of Corporate Transparency in Building Consumer Trust

Year: 2024

Type: article

Abstract: Corporate transparency is crucial in the modern business environment, where consumers are increasingly concerned with ethical practices, sustainability, and authenticity. Transparent companies that openly communicate about their operations, supply chains, and business practices can build stronger relationships with consumers, leading to increased trust and loyalty. This article explores the role of corporate transparency in fostering consumer trust, examining the factors that influence transparency, the benefits of transparent practices, and the potential challenges companies face in maintaining transparency.

Source: American Journal of Business Commerce and Economics

DOI: 10.71465/ajbce1514

Author: Dr. John Anderson

Institution: University of Chicago

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7149303439

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