Work

Should Start-up Firms Shift to Employee or AI Livestreaming? Mode Selection After Influencer-Driven Customer Acquisition

Year: 2026

Type: article

Source: Asia Pacific Journal of Operational Research

DOI: 10.1142/s021759592640004x

Authors: Guoxuan Huang, Xiuming Niu, Peiqiang Guo, Tai Zhou

Institutions: Hubei University Of Economics, Yunnan University of Finance And Economics, Hunan University of Finance and Economics

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Yunnan University of Finance and Economics, Natural Science Foundation of Yunnan Province, Humanities and Social Science Fund of Ministry of Education of China

Awards: G3590679317, G4810007326, G8428479092

OpenAlex ID: W7150786611

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