Conceptualising authentic engagement in social marketing
Year: 2026
Type: article
Source: Journal of Social Marketing
Authors: Johnpaul Smith, Ann-Marie Kennedy, Ekant Veer
Institution: University of Canterbury
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
SDG: Reduced inequalities
Open Access status: closed
OpenAlex ID: W7153236268