Work

Visual composition of the pitch deck: a multimodal analysis of entrepreneurial pitch presentations

Year: 2026

Type: article

Abstract: This study focuses on the pitch deck, a slide presentation typically used in the world of business and innovation. The aims of the study reported are, firstly, to identify the use of visual elements in the pitch deck and, secondly, to relate the use of these elements to specific sections of the pitch deck. A total of 96 slide decks produced at the Start-up Chile accelerator program were analysed. Results show that pitch decks have a very diverse composition and that the use of specific visual elements tends to vary according to the topic presented by the slide, thus contributing to a better understanding of the pitch deck as a multimodal genre.

Source: Visual Communication

DOI: 10.1177/14703572261424383

Author: Paula Cabezas

Institution: University of Bremen

Language: English

Topic: Discourse Analysis in Language Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,650

Funder: Deutscher Akademischer Austauschdienst