The Effects of Long-Term Donations on Fans’ Evaluations of Athletes and Their Donation Intentions: The Serial Mediation Effects of Long-term Orientation and Donation Authenticity
Year: 2026
Type: article
Study design: Observational Study
Source: 한국여성체육학회지
Authors: Kihoo Lee, Bora Moon, Wonseok Jang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7154014730