Work

Performing swift guanxi: relational trust mechanisms in an Indonesian live-streaming commerce context

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2025-2117

Authors: Kimyung Keng, Yu-heng Chen

Institutions: Tamkang University, Chaoyang University of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154231058

FWCI: 20.33

Cites: 39

Cited by: 2

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