Work

Adoption of ChatGPT for Travel

Year: 2026

Type: article

Abstract: ChatGPT, a user-based technology, has gained popularity in the tourism industry due to its human-like interaction capabilities. This study investigates the adoption of ChatGPT for travel and aims to address these gaps by integrating the extended technology acceptance model, the theory of planned behaviour, and word of mouth into a comprehensive model. The data were collected from ChatGPT users for travel, using an online questionnaire. Structural equation modelling was applied to the proposed model. The direct and indirect effects between perceived usefulness, perceived ease of use, attitude, behavioural intention, subjective norm, trust, and word of mouth were identified.

Source: Tourism

DOI: 10.37741/t.74.2.1

Authors: Halime Dinç, Bülent Gürbüz, Mehmet Tahir Dursun, Metin Argan, Mehpare Tokay Argan, Funda Koçak

Institutions: Usak University, Afyon Kocatepe University, Ankara University, Pamukkale University, Bilecik Şeyh Edebali Üniversitesi, Eskisehir Technical University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7154511529

FWCI: 7.87

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Cited by: 1

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