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Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture

Year: 2026

Type: article

Source: International Journal of Electronic Finance

DOI: 10.1504/ijef.2028.10077736

Authors: Samrawit Tesfaye, Abdella Kosa Chebo

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154536407

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