Consumers' purchase intention of agricultural products in live streaming e-commerce: a Chinese perspective
Year: 2026
Type: article
Study design: Observational Study
Source: British Food Journal
Authors: Li Cui, Huayin Jin, Hepu Deng, Ke Yan
Institutions: Beijing Technology and Business University, RMIT University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Zero hunger
Open Access status: closed
OpenAlex ID: W7154602699