Work

Pricing strategies for platform's traffic based on manageability of private domain traffic: uniform pricing versus time-segment pricing

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2024-0689

Authors: Lili Liu, Meng Xu

Institution: Zhengzhou University of Light Industry

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Henan Office of Philosophy and Social Science, Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China

Awards: G2026430830, G2062061806

OpenAlex ID: W7154606806

FWCI:

Cites: 15

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