Work

Neuromarketing myths: a conceptual framework and empirical insights

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2026.2657846

Authors: Melika Husić-Mehmedović, Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Tomaž Kolar

Institutions: University of Sarajevo, Copenhagen Business School, University of Ljubljana

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154615740

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Cites: 73

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