Work

Comparative study of US Olympic fandom: multi-level attachment dynamics across summer and winter games

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-2025-0334

Authors: Yongjin Hwang, Todd C. Koesters, Khalid Ballouli

Institution: University of South Carolina

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7154652407

FWCI:

Cites: 55

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