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A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications

Year: 2026

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucag010

Authors: Cory Haltman, Jianna Jin, Grant E Donnelly, Rebecca Walker Reczek

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7154685842

FWCI:

Cites: 40

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