Work

Teaching Digital Twins to MBA Students: Why Financial Metrics Beat Tech Demos

Year: 2026

Type: article

Abstract: Position paper on pedagogical approaches for teaching digital twin concepts to MBA students. Argues that financial metrics (ROI, NPV, payback period) are more effective entry points than technical demonstrations for business audiences. Proposes a curriculum framework that grounds digital twin value in business case methodology and Ward & Daniel benefits management.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.19643512

Author: Waern, Nicolas

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W7154845735

FWCI:

Cites:

Cited by:

Related to: