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Knowledge Assets, I-Market Platform Utilization, and Consumer Satisfaction of Micro and Small Enterprises in Indonesia

Year: 2026

Type: article

Abstract: This study analyzes the influence of knowledge assets and I-Market platform utilization on consumer satisfaction of Micro and Small Enterprises (MSEs) in Indonesia. Data were collected through a survey of 140 MSE owners in Indonesia using a 1–5 Likert scale and analyzed using SEM- PLS (WarpPLS). The results show that knowledge assets and I-Market platform utilization have a positive and statistically significant effect on consumer satisfaction. The model explains 64% of the variance in consumer satisfaction, with I-Market utilization demonstrating a more dominant influence compared to knowledge assets. These findings emphasize the importance of a holistic approach that aligns human resource competency development with the acceleration of digital inclusion to build sustainable consumer loyalty within the digital economic ecosystem.

Source: Jurnal Penelitian Pendidikan/Jurnal penelitian pendidikan

DOI: 10.15294/jpp.v43i1.47491

Authors: Nurul Haeriyah Ridwan, Ni Luh Sinta Yani, Moch Faizal Rachmadi

Institutions: State University of Makassar, Universitas Ivet

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W7154984040

FWCI:

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Related to: 10