Work

Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2025-0206

Authors: Suo-Wen Li, Yang Pan, Kyung-Min Kim, Sangwon Lee

Institutions: Qingdao Huanghai University, Silla University, Ball State University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7155041604

FWCI: 3.552

Cites: 36

Cited by: 1

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