Impact of cross-device sequence on ad avoidance in online behavioral advertising
Year: 2026
Type: article
Source: Journal of Consumer Marketing
Authors: Zhongpeng Cao, Liben Zhao, Liyuan Wang
Institution: Northeastern University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7155045787