The impact of destination logo complexity on travel intention
Year: 2026
Type: article
Source: Journal Of Vacation Marketing
Authors: Wenjin Feng, Peixuan Wu, Jiuqi Chen
Institutions: Southwest Jiaotong University, Shenzhen University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7155155553