Work

agentic ai in marketing education: toward autonomous workflow orchestration

Year: 2026

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2026.2659869

Authors: Aria Teimourzadeh, Samantha Kakavand, Benjamin Kakavand

Institutions: Western University, Université de Picardie Jules Verne

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W7155176141

FWCI: 16.49

Cites: 19

Cited by: 2

Related to: