Integrating Ethical Sustainability into Halal Tourism: A Netnographic Analysis of Visitor Experience at Sharia Hotel through
Year: 2026
Type: article
Abstract: This study evaluates visitor experiences at the Grand Madani Sharia Hotel Mataram by integrating digital sentiment analysis with the Maqashid al-Shariah framework. Utilizing a netnographic approach, 69 online reviews from Google Reviews and Agoda (January–October 2025) were analyzed through qualitative content analysis. Results indicate a predominantly positive sentiment, with satisfaction driven by cleanliness, comfort, and sharia-compliant facilities. From a Maqashid perspective, the hotel successfully implements Hifzh an-Nafs (Protection of Life) through guaranteed comfort, Hifzh al-Mal (Protection of Wealth) via price efficiency, Hifzh ad-Din (Protection of Religion) through worship accessibility, and Hifzh an-Nasl (Protection of Offspring) via a family-friendly environment. Conversely, Hifzh al-’Aql (Protection of Intellect) remains underrepresented in guest experiences. This research pioneers the integration of netnography and Maqashid al-Shariah in the halal tourism industry, offering strategic insights for hotel managers to enhance sharia compliance and service quality.
Institution: Universitas Muhammadiyah Magelang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7155537831
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