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A Dual Approach to Empowerment: Comparing Kudumbashree's Janakeeya Hotel and Premium Cafe

Year: 2026
Type: article
Abstract: This study provides a comparative analysis of Kudumbashree’s prominent initiatives – Janakeeya hotel and Premium café highlighting their distinct approaches to community empowerment and economic development. Janakeeya hotel established during the COVID-19 pandemic, are grassroots community driven enterprises that provide affordable, nutritious meals to marginalized populations, emphasizing social welfare and food security through women-managed micro-enterprises. In contrast, Premium cafes represent Kudumbashree’s venture into upscale dining, targeting affluent consumers and tourists with modern infrastructure, diverse menus, and high-quality service, thereby fostering women entrepreneurs’ professionalism and urban economic growth. While Janakeeya hotels prioritize inclusivity and sustainability, Premium Cafe focus on branding, innovation and expanding market reach. Both models demonstrate Kudumbashree’s holistic approach to empowerment – balancing social safety, entrepreneurial ambition, and community resilience – each contributing uniquely to Kerala’s socio-economic fabric and showcasing the versatility of women – led community initiatives. This study employs Secondary data from official government records, Kudumbashree mission reports and peer-reviewed academic literature pertaining to the period of 2024-2025.
Language: English
Open Access status: green
OpenAlex ID: W7157600357
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