TikTok’s “Princess Boys” and the Concept of “Sharing Masculinity”: A New Masculinity Formation?
Year: 2026
Type: article
Abstract: Masculinity varies across social and cultural contexts. Although hegemonic masculinity is often considered the dominant form, contemporary studies highlight the existence of multiple masculinities. This study examines princess masculinity/boys , men criticized for displaying sensitivity, sharing expenses, or expecting care in romantic relationships, inspired by TikTok trend In This Generation Men Wanna Be Treated Like a Princess . Using content analysis of TikTok videos, the findings show that men who don’t align with traditional masculine ideals are labeled and disparaged as princesses . However, these behaviors also reflect a desire for emotional reciprocity and mutual support. To avoid stigmatizing labels, this study proposes conceptualizing princess boys as sharing masculinity , highlighting their potential to challenge hegemonic norms and expand understandings of masculine identities.
Source: The Journal of Men s Studies
Authors: Ece Ünür, Melisa Pirol
Institution: Haliç University
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: hybrid
Estimated APC paid: $3,400
OpenAlex ID: W7160600617