Work

The Relationship Between Perceived O2O Service, Store Trust, and Loyalty: The Moderating Effects of Perceived Risk and Purchase Orientation

Year: 2026

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2026.04.26.2.269

Authors: Kyoung-Cheon Cha, Jindong Han

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160654263

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